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The Funding Formula™

The Capital Strategy Program for Entrepreneurs Who Are Ready to Fund, Build, and Scale—On Demand.


You Don’t Need More Credit.

You Need a System That Turns Credit Into Capital—and Capital Into Cash Flow.

The Funding Formula™ is a high-level consulting + coaching experience that shows growth-minded entrepreneurs how to structure their profiles, sequence their funding, and secure $50K–$250K+ in capital that fuels scale—not struggle.

This isn’t about getting approved once.
This is about building a repeatable engine that funds your business whenever you need it.

If you can qualify once… you can qualify forever—with the right formula.

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“Over $32M in client approvals—and we’re just getting started.”
— Shalita Heard, Funding Strategist

This Program Is Designed For:

→ Entrepreneurs with good income but no scalable funding system
→ Business owners tired of operating on personal credit
→ CEOs who are ready to stop “figuring it out” and start moving with data-driven strategy
→ Founders who know their goals require capital—and want to fund like the top 1% do
→ Those who are building something bigger than themselves and need the structure to match


Inside The Funding Formula™, You’ll Learn How To:

💡 Structure Your Personal Credit Like an Asset
So it works for you—not against you.

💡 Build Business Credit That Doesn’t Touch Your Personal Reports
Because real entrepreneurs separate power from liability.

💡 Use The Funding Formula™ Framework
To identify the right banks, bureaus, limits, and timing for your next 6-figure sequence.

💡 Secure Capital On Demand
Using a repeatable, compliant, and scalable system.

💡 Position Yourself as a Low-Risk, High-Return Borrower
No more hoping. This is data-driven bank logic applied to your real profile.


The Offer: High-Performance Capital Consulting Meets Tactical Execution

This is not theory. This is structured implementation delivered through:

✔️ Personal + Business Profile Review
✔️ Custom Capital Roadmap
✔️ Live Weekly Strategic Calls
✔️ Private Office Hours with Shalita Heard
✔️ Funding Formula™ Sequences + Playbooks
✔️ Exclusive Bank + Bureau Breakdown Vault
✔️ 90 Days of Execution Guidance and Strategic Support


The Guarantee? You Will Leave With:

→ A fully mapped, fundable capital plan
→ The know-how to repeat this process every 90 days
→ Bank-backed strategy that can be used again and again
→ The insight to grow with money already on the table

No guessing. No gambling. Just guided strategy that scales.


Why This Works (When Everything Else Doesn’t):

Because it’s not built on theory, templates, or YouTube advice.
It’s built on:

Real underwriting criteria
Bank-to-bank sequencing strategy
Credit + business structure analysis
Over $32M in real funding approvals
Your business. Your profile. Your timeline.


Want In?

This isn’t a one-size-fits-all program.
Before you’re invited to join, we’ll start with a Private Strategy Call.

On this call, we’ll:

✔️ Assess where you are now
✔️ Identify immediate capital opportunities
✔️ Map your next 90-day funding sequence
✔️ Determine if The Funding Formula™ is your next smart investment


🔒 APPLY + BOOK YOUR PRIVATE STRATEGY CALL

No fluff. No filler. Just a formula that works—again and again.


For Founders Who Think Like Investors

If you’re not just building a business—but a future…

If you’re done with the emotional rollercoaster of DIY funding…

If you’re ready to fund your vision with clarity, compliance, and cash flow in mind…

Welcome to The Funding Formula™

Where structure meets strategy—and credit becomes capital.